Archive for April 16th, 2002

Madison Avenue discovers weblogs

Tuesday, April 16th, 2002

I’ve been waiting for this to happen: Former Plastic flack Laura Goldberg at Trylon Communications just became the first public relations professional to pitch me for my weblog, rather than for Salon or Wired.

In fact, Laura emailed a whole bunch of bloggers Tuesday morning to let them know about Business 2.0’s latest blatant blogbait, with impressive results by the end of the day.

I wasn’t interested in what yet another magazine writer had to say about weblogs, but I called Laura in New York to talk about her approach instead. We had a great chat about PR and weblogs, which she understands better than most people.

Expect to see more Daypop Top 40 items placed there by blog-savvy PR professionals, just as happens in other news media.

But, um, don’t add me to your press mailing list, ok? :-)