Cargo’s Wi-Fi guide for road warriors
Saturday, June 12th, 2004
You won’t find it online, but a couple million copies of Cargo’s July/August issue are popping up on magazine racks this week, featuring a guide to hitting the road with Wi-Fi by yours truly. It’s a how-to article for regular guys rather than geeks.
Cargo is CondÈ Nast’s latest launch - a buyer’s guide for men, generally between 25 and 45, I’d guess. It’s a spinoff of the wildly successful women’s guide, Lucky, hence its nickname “Schmucky” I overheard in the CondÈ Nast cafeteria. Jokes aside, I’ve been nothing but impressed with Cargo so far and will be writing more for them. Their car coverage just zings, thanks to 30-year veteran auto journalist Ken Gross (a guy who can call Trevor at TVR and get the scoop on their US import plans), editor Sam Grobart, and some great photography. The tech coverage is exceptional, too, with writers like Peter Rojas and Bob Parks.
Cargo’s website has original content separate from the magazine - such as the current slideshow of upgrades for your car stereo.

