Dvorak’s “formula for pissing off Macintosh users”
From San Francisco’s Apple Store, John Dvorak explains what every tech journalist has always suspected but few have actuallly tested: “First I’d write something that would be semi-innocuous, with just enough insulting stuff to get a lot of attention from the Macintosh community … It would always be done in such a way that I had outs … I would write stuff in kind of a weaslley way … Then I’d get a lot of hate mail .. I would react to it as though I was flabbergasted that everybody misinterpreted me … which would piss them off even more … Then I’d let it simmer down for a while, and then whatever position I took originally, I would change the position to exactly the opposite, and I’d tell the Macintosh people I was completely wrong and they were right all along—and the numbers would go through the ceiling!”